Mini Pulse Check

Pre MiniPULSECheck Survey Questions for the Business Owner In preparation for your complimentary 1Hr MiniPULSECheck and for us to really gauge an understanding of how we can help you, or should we say how our services would be of benefit to your business, we need to learn a little more about the business. We’ve developed a series of questions below which when answered gives us an insight into the current operation and structure of your business, so we can pinpoint where our services would be of most use or advantage to the business.

1. What have you found to be the most challenging part (or parts) of being a property management business owner? (i.e. staff retention, losing managements, salary & wage costs, resource expenses, training costs, changing technology, lower than expected profits or growth etc).*
2. How long have you been offering property management services?*
3. What do you believe are the businesses most valuable strengths for your team and clients?*
4. What do you believe are your businesses weaknesses or vulnerabilities?*
5. What is your average weekly rent from the whole rent roll?*
6. How many properties do you have under management?*
7. What is your average management fee?*
8. How many properties have you lost over the past 12 months & what were the reasons given for their loss? Were there any common trends?*
9. Do you believe the trust account software you are using is efficient and being used to its maximum potential? If yes, why do you believe this? If no, why not?*
10. Does each of your team have a job description? If yes, who created them? If no, how do they know what their roles are and the tasks they must achieve each day?*
11. Are you aware of any areas or weaknesses within the department that you would like further support with (systems, processes, training, accountability)?*
12. Do you believe your agency has a good culture and team working environment? If yes, why? If no, why not?*
13. Are checklists provided for the team and do all your team members use the same checklists, or does everyone do things their own way?*
14. Are regular audits of all property management tasks completed to ensure – compliance, completion and consistency of all tasks? If Yes, who is responsible for this?*
15. Do you believe your property managers are trained adequately in order to perform their assigned tasks and achieve required objectives? If yes, why? If no, why not and what would you liked to see change?*
16. Do you discount fees? If yes, why? If no, do you believe by not discounting you miss the opportunity to gain new business? _____________________________________________________________________________ Agency services should be sold on value rather than fee, but value can only be sold if it’s believed*
17. Does your team work towards targets and receive incentives for achieving targets? If yes, what are the targets and how is this managed? If yes, do the team achieve their targets? If no, why not?*
18. What is your operating structure (Portfolio, task, POD, hybrid?) Do you think the current team structure and roles are working? If yes, why? If no, why not?*
19. Would you like processes, resources and training to be introduced to create consistency in your business? If yes, why? If no, why not?*
20. Do you believe property managers have high salary expectations, can be demanding and have low to nil accountability for their actions? If yes, why? If no, why?*
21. What are your property management business goals? Where do you see yourself in one year? Where do you see yourself in five years?*
22. Have you created a business plan and growth matrix plan? If yes, when did you last review them? If no, would you like some assistance in designing a business plan and growth matrix plan?*
23. How would the team feel about operating under an OWNTM (Optimal Week Navigator) or otherwise known as an Ideal Week? Does the business owner or anyone in the team have experience with ideal week’s? If so, what is the general consensus?*
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About Me

Aaron Emery, Founder & Managing Director of PULSE Property Management Consulting and Principal Licensee of AAE Property Services. PULSE PM Consulting is an independent consultancy firm offering specialised property management business consulting, mentoring & coaching, utilizing the world’s first architecturally designed & reverse engineered property management platform, ii processes, resources and training. In March 2018 I was awarded the Australian Master iiCC designation by ireviloution after being specially trained as a property management business analyst, strategist and system engineering specialist.

In my last role as an “employee” I was general manager for a large management rights company, overseeing six residential apartment buildings and twelve property & building management operational staff. In 2016, after working exclusively in property management for just over 9yrs I decided to follow my dreams and opened AAE Property Services, offering professional, unrivalled boutique property management services to a capped number of exclusive Brisbane investors who had a certain style of property, within a very defined core market area.

Growth was tough initially, I openly admit there are some things I’d do differently if I had my time over, but it’s been a great learning experience and I’m still here. I lived through it, or the business did, and tougher times are now behind me with some nice steady growth over the last six months. I’ve made sure I built my business by design, rather than by default like so many property management businesses across Australia, which has had a lot of positive outcomes for me as I focused on the critical numbers for maximum profits. I can very proudly say my average management fee is 8.62%, well above the industry average of 7.0% in my service area. Because of this, and other factors like the “minimum rent per week policy”, my monthly income is similar to that of someone with double the number of properties.

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